Destination Management Plan
Lachlan Shire Council's Destination Management Plan (DMP) is a collaborative roadmap for building and managing a destination’s visitor economy. It should be a fluid document that can be adapted as new insights and priorities emerge.
The objective of the DMP is to grow and sustain the visitor economy through developing assets, infrastructure, attractions and quality experiences, which connect visitors to the place and its characters. It acknowledges that success will be best achieved through strengthening the industry and enabling effective engagement of the communities and businesses who make up the region.
The DMP also recognises that the development of the Lachlan Shire as a visitor destination needs to be collaborative and coordinated to ensure that activities address identified gaps and meet market needs to reinforce the Region’s strengths while developing brand loyalty with visitors and industry.
The DMP is available for download below.
DMP module 1: Executive Summary December 2019(PDF, 3MB)
DMP Module 2: Research Insights December 2019(PDF, 6MB)
DMP Module 3: Development and Planning December 2019(PDF, 11MB)
DMP Module 4: Strategic Action Plan December 2019(PDF, 1MB)